Worth your time

Advertising as we know it is quickly heading towards extinction. Many would argue that it’s already extinct. This isn’t as gloomy as it might sound however because it is being replaced by more accessible, affordable, and powerful methods of interacting with your customers. The opportunities are so massive that it is difficult to understate them.

The only way to keep up with these changes is to get engaged with the technology and jump in. It also helps to read like it’s going out of style. Here are two fantastic (and free!) resources that are well worth your time if you have an interest in seeing where it’s all going and why.

The Cluetrain Manifesto

This book has been around for a while (published in 2001) but it was definitely ahead of its time and is 100% relevant today. Want to know why your customers are smarter than you? Want to know what to do about it?

FEED: The Razorfish Consumer Experiment

Razorfish is one of the top digital marketing agencies out there. This report reflects their current research into how connected consumers are interacting with social technologies and how it applies to marketers.

Enjoy!

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~ by stevetriplett on October 29, 2008.

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